Phoney phone-ins and other deceptions in British TV are nothing new. Several years ago I was invited to be part of the studio audience for some contrived bear pit show put on by LWT. It was split into two halves. The first was hosted by that old Scottish sexpot Andrew Neil, the second by a younger one, Nicky Campbell. I was in the second half, when the discussion was about blondes. Two examples of blonde women - one a former Bond girl (apparently), the other a publicity-seeking copycat chick lit author - sat on the stage in order to be insulted as airheads, bimbos and gold-diggers by the assembled hooligans.
My job was to make a smart-arsed, pop culture pundit intervention at a moment of Campbell's choosing. A carefully rehearsed quip about Madonna and ice cream went down like a lead balloon, whereupon the shrieking and finger-pointing by "ordinary" members of the public kicked off again. Much of this was led by an aggressive cockney brunette. At the end as we all filed out I heard her apologise to a blonde audience member with whom she'd crossed swords. "It's nothing personal, love," she said, tossing her mane. "I'm blonde meself. I just had it dyed for the show."
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