They have branches in Hyderabad, Manitoba and Milan as well as all over the US and the UK, and now the international pizza chain Domino's have turned up in Lower Clapton Road. This shouldn't be a big surprise - there are already outlets in Mare Street, Stamford Hill and Leyton, which tells you something about market taste for pizza in this part of London. Protests such as greeted the arrival of a Tesco Express near the pond seem unlikely. But how will this local manifestation of global capitalism affect rival pizza outlets down our way?
The new Domino's is just a few doors down from Yard Sale Pizza, an altogether more beards-and-bicycles brand which (as it says here) started in a back yard in Homerton and has since expanded to Finsbury Park. That's the story so far for this small local enterprise, which now finds it has a hungry giant on its doorstep. It will be interesting to see what happens next. Although both outlets sell pizza, they aren't the same sorts of pizza and, to invoke the psychology of consumer anxiety, the choice you make between them will probably say something about you. Maybe there is room for them both - and for Lea Bridge Road's Vesuvio, my household's long-standing home delivery favourite, too.