From today, the first ever Double Q title, Zac versus Sadiq, is being stocked by the famous Newham Book Shop on Barking Road, E13. It's a short walk from Upton Park London Underground station and West Ham United's now former football ground. Almost opposite the shop, on the junction of Green Street and Barking Road, stands a bronze statue of the three Hammers stars who were members of England's 1966 World Cup-winning team - Geoff Hurst, Martin Peters and captain Bobby Moore - along with Everton's Ray Wilson. This is the territory of East London legend and the book shop, one of the most illustrious independents in the capital, forms a piece of that. Vivian Archer, the shop's owner, put my book on display in the window, right next to one about 1966 and all that. I could ask for nothing more.