Pizza pressures as Domino's move in next to Yard Sale

They have branches in Hyderabad, Manitoba and Milan as well as all over the US and the UK, and now the international pizza chain Domino's have turned up in Lower Clapton Road. This shouldn't be a big surprise - there are already outlets in Mare Street, Stamford Hill and Leyton, which tells you something about market taste for pizza in this part of London. Protests such as greeted the arrival of a Tesco Express near the pond seem unlikely. But how will this local manifestation of global capitalism affect rival pizza outlets down our way?